Description

About Firebird Institute of Research in Management

Firebird Institute of Research in Management (FIRM), established in 2017 in Coimbatore, is a private, AICTE‑approved business school rooted in industry-led learning. Founded by the Bannari Amman Spinning Mills/Shiva Texyarn Group, Firebird emphasizes experiential education, with a unique 70% action‑based and 30% theoretical PGDM curriculum.

Admission Open for 2025-26

• Program: 2-Year full-time PGDM, with an optional Global MBA from Multimedia University, Malaysia (includes a 1-month stay in Malaysia).
  
  

• Eligibility: Graduation with ≥ 50% marks from a UGC-approved university.
  
  

• Entrance Exams Accepted: CAT, MAT, XAT, ATMA, CMAT, TANCET, GMAT.
  
  

• Cut-offs:
  
  

  • CAT: ≥ 50th percentile

  • MAT/XAT/ATMA: ≥ 65th percentile.
    
    

• Selection Process:
  
  

  1. Application (+₹1,000 fee) online or offline.

  2. Firebird Aptitude Test → Group Discussion → Personal Interview.

  3. Provisionally accepted candidates receive an offer within 24 hours.
     
     

• Admissions Timeline 2025: Applications ongoing (June 5–30, 2025).

Courses & Fees

• Main Program:
  
  

  • PGDM (Post Graduate Diploma in Management), 2 years (6 trimesters).

  • Total Fee: ₹1,020,000–₹1,110,000 (~₹5.55 L/year).
    
    
    

• Specializations Offered:
  
  

  • Core: HR, Marketing, Finance, Operations & Supply Chain Management

  • Industry-focused: Business Analytics, Fintech, Digital Marketing, Logistics & SCM.
    
    

• Global MBA Add-on: In partnership with Multimedia University, Malaysia.

Scholarship 

• Academic & entrance-based scholarships up to ₹150,000.
  
  

  • Categories: ≥95% (10th/12th/UG) or ≥75 percentile in CAT/others receive highest scholarship.

  • Additional awards: Sports, women, single-parent, physically challenged, ex-servicemen.

Placements 2025

• Placement Rate: 100%.

• Avg. Package: ₹6.2–9 LPA.

• Highest Package: ₹21.98 LPA

Infrastructure & Facilities

• Campus on Golf Club Road, Chettipalayam, Coimbatore.
  
  

• Academia & Residential:
  
  

  • Smart classrooms, auditorium (300+ capacity), IT labs with 24/7 Wi‑Fi.

  • Spacious library with 500+ international journals and National Digital Library access.

  • In-house hostels (boys/girls), cafeteria, meditation hall, sports complex, gym, shuttle service.

  • Entrepreneurship “BIZLAB” for simulations and project work.
    
    

• Won Best Architect Award; lush green environment.

Faculty & Pedagogy

• Mix of PhD professors and industry experts .

• Leadership-driven curriculum with daily real-world exposure, case studies, workshops, and value‑based trainin

Summary Table